A film about the broken ways we work, teeing up Slack’s 2024 keynote.

Dreamforce is our parent company’s (and our, by proxy) biggest event of the year — with 45,000-plus visitors attending at the annual conference. Rather than opening with a run-of-the-mill customer story, we wanted to introduce our brand in a relatable, playful way before teeing up Slack as the solution in the hour-long address that followed. From first concept to final cut, we pitched, shot and produced this piece is under two weeks. Directed by Syra McCarthy.

Made at Slack with Caruso Company and 1606
Creative Direction + Story Concept