The Athlete's Mindset
The Athlete's Mindset
An audio series made to help athletes find their mental edge.
As an athlete, studies show that training your mind is just as important as training your body. To give everyone who moves new ways to strengthen their mind, Nike asked us to create and script an audio series led by a group of trainers, mental health professionals and athletes. The result? Six weeks of actionable, audio-first programming, a first of its kind for Nike, with each week focusing on a different pillar of The Athlete’s Mindset.
Made at R/GA in partnership with Nike
Design and Art Direction by The New Company
Script + Voice Recording
