Nite School
Nite School
A workshop series and product launch designed to build brand love and empower creation.
To help launch the Nite Jogger shoe, we created Nite School: a workshop series designed to help creatives pursue their side hustle with help from local experts. After reimagining adidas stores across the country as creative sandboxes, we invited guests to pursue their passions in entrepreneurship, music production, street art and graphic design.
Made at Happylucky for adidas
Creative Concept + Messaging + Voice and Tone Guidelines
