An immersive AR experience at retail, brining the worlds of Nike and Roblox to life.

Nike came to us with the challenge of bringing their brand new Roblox world into reality inside their flagship House of Innovation store in New York. Taking direct inspiration from the world they created digitally, we installed three AR-led experiences for the public to explore — and (most importantly) kids to have fun with.

Made at R/GA for Nike and Snapchat
In partnership with pl.ai
Creative Concept + Game Ideas + Messaging

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