The world’s first real-time augmented reality run.

From training programs to heart rate trackers, it seems like every time we lace up running gets a little more serious. And Gen Z women in particular struggle to relate to the ultra-competitive running scene. To bring them in, Nike invited us to reframe the way athletes see running.

Made at R/GA for Nike and Snapchat
In partnership with pl.ai
Creative Concept + Messaging

🏆 2022 Cannes Shortlist - Mobile
🏆 2022 Fast Company - Honorable Mention (Experience Design)
🏆 2022 Fast Company - Honorable Mention (Sports and Recreation)
🏆 2022 Clio - Bronze (Virtual/AR)
🏆 2022 Clio - Bronze (Sports)
🏆 2023 Webby - Winner (Advertising, Media, PR — AR)
🏆 2023 Webby - People’s Voice Winner (Advertising, Media, PR — AR)