A coast-to-coast community for adidas, built from the ground up.

To help adidas reach more women in more impactful ways, we built communities in Los Angeles and New York. Instead of hosting one-off, quick-turn events, we worked with the women of each city to create new ways to come together and foster genuine, sustainable connection.

Made at Happylucky for adidas
Activation Concepts + Messaging

See the case study  →